Arts & Rec Productions: Personnel

Dale K. Sood, Creative Director

DALE SOOD, Creative Director (Director/DP)

Dale oversees the creative process for all A&R projects.  In addition Dale has production and direction credits on many of our projects.

With a background in broadcasting and commercial work, Dale has worked with several major North American production companies. No stranger to being both behind and in front of the camera, he's hosted, directed, and produced for nationally broadcast television.  He's worked with international commercial clients such as Burger King, Heineken, Cosmopolitan Television, Sara Lee Corp., and Mountain Equipment Co-op.

As a outdoor industry professional, he's performed and created high-angle outdoor stunts and rigging for the television industry. His work has appeared on The History Channel, Viva, Cosmo TV, Oasis HD, and MTV Canada

Dale also has a background and a passion for adventure sports, specifically as a rock climber for over a decade. He coaches, instructs and guides rock climbing.

Dale lives in Toronto but dreams of the mountains.