Arts & Rec Productions: Film & Video Resource Page
This is where we'll put of great links from film-industry based websites. Great content comes from learning and sharing. We continue to learn from all the innovative and creative people making films and video content. Our goal is to share with you, what inspires us. And hopefully, you'll be inspired too.
-A&R
How To Create Brand Content That Stands Out
Great, concise article courtesy of Media Post Publications
HOW A VERB WORKS TO MARKET ITS FREE STUFF
Many people may believe that when you're a company as successful as Google, you don't need to try and "market" your product. Despite the fact that the company has become so ubiquitous as to become a verb, and it doesn't charge users for its services - one would be surprised that they still need to put much though into how they market their products and services.
BRANDED CONTENT vs. VIRAL VIDEO
Wondering how to make your branded (or any) video viral? The goal of well produced branded content is to engage the viewer in a way that makes them feel they are getting something out of the viewing experience, and not being sold to. Like the Old Spice campaign, for example. Here is a great article on the power of branded content and how to ensure your videos reach a wide audience.